It is important that two types of expertise are available: data migration and data quality. Data migration deals with the transformation from a legacy system to a new application. These individuals are concerned about what migration tools are being used, how the data will be mapped to the target database, and so on.
The second type of expertise that is required is data quality. Data quality experts will focus on the content of the databases and how it best suits the needs of it business. Why use a data quality expert? Well, data quality experts should be used all the time in a business not only when a data migration project is happening. Data quality is fundamental to sales & marketing effectiveness (read Acuate’s white paper on Measuring Data Quality ROI to see how metrics like Customer Lifetime Value are affected.) Often companies address data quality at migration time.
What type of data quality knowledge is required? Depending in your organisation you may require knowledge around B2B or B2C or both in some cases. Both these areas have different data requirements – make sure you have the right expertise in data quality as the benefits can substantial.
Have the right expertise, it will save you time and money
The other 3 Cornerstones are:
2. Cost Effective (3 of 4)
3. Understanding Data Driven Projects (4 of 4)