You know that feeling when you’re looking at data and you see something you shouldn’t…your gut says - how on earth did this happen…well, if you see some of the things that we see then you will certainly be shocked.
From profanities to phone numbers with comments like “This is my ex-girlfriend's number” or other more derogatory words; it’s never a good feeling to see this level of un-professionalism.
Amazing how popular ‘Micky Mouse’ and ‘Donald Duck’ are!
Apart from looking at every piece of information manually…you can use tools like Data Profiling Tools to spot data that should not be there.
A data profiling tool will let you see data whose quality doesn’t match normal expectations. For example, in the phone number example, analysing the length and or content of the characters would immediately identify issues.
Having a useful way to quickly find problematic data is very handy.
We’re launching a series of products that will help data professionals get immediate results. The first of which is launched today, Data Profiler.
It’s a Windows desktop based application, very easy to use and very handy when you just want to see what’s going on with your data.
Because it's dedicated to data quality problems, it's much more convenient than using standard desktop applications like MS Excel or MS Access, even better than MS SQL Server.
It willl save you time and find those awkward problems sooner.
Ideal for looking at data before sending online or off-line marketing campaigns, importing new contacts, uploading into CRM applications, using business intelligence tools and for reviewing purchased data.
There's a trial version for you to familiarise yourself with the product (no contact details needed.)
To get up to speed on the product, the knowledge base has 10 videos to get you started.
There are over 25 profiling rules as standard, an interactive profiler and you can export all the bad data for cleansing or analysis.
We want to make this more than just a software tool you use occasionally, but a tool that you see as essential to your data infrastructure.
We really want your feedback and to know what other features you would like. We expect the tool to take on many manifestations, so make sure your requirements are in the mix.
So please take some time to download the trial, have a look and do let us know.