A few years ago I became addicted to one of those TV programmes on the Discovery Channel, called “The New Yankee Workshop”; you know, when you’re killing time by flicking channels looking for something meaningless to watch (or maybe that’s just me.)
Well, out of this process I became hugely fascinated by this programme. From Nantucket in Massachusetts (US), this master craftsman (Norm Abram) creates masterpieces seemingly effortlessly in the 30 minutes of the show.
By the end of the show a beautiful desk manifested, and the manner which he narrated this process was mesmerising.
I duly became addicted and convinced myself that I can equally make furniture like a master (I guess delusions of grandeur!)
To cut a long story short, I bought all the equipment, setup a mini-workshop and tinkered with some designs and managed to create something decent a
It was this fascination that led me to the famous carpentry term ‘Measure Twice, Cut Once’. In carpentry, it’s a painful mistake to measure your materials incorrectly; the pain of dismantling everything is so annoying.
The phrase sums up succinctly the need to plan carefully. As a general rule, greater the care at the start will always pay dividends.
The diagram below is a chart a client created where we measured the quality of capturing data and the quality of the actual data.
Capture and Quality Metrics
There are four sets of bars, one for each month. Each bar represents a Name, Address, Email or Phone quality.
This client wanted to provide a visual measure for the team entering the information, so they could see what they were inputting.
By having the team training on better data entry standards and visually seeing their performance, very quickly they improved results within 2 months (in some cases by 100%.)
Their database now had more information at the point of capture with a significant increase in quality.
They could market more effectively to this list.
So here is the trick that we all humans respond to. When something is measured we tend to question it and we tend to focus on it. By actually having a number, it brings attention to whatever we are measuring.
We can then decide what to do and depending what you want to do…we can start to ask better questions about how to get to where we want to be.
Sometimes we’re not going to like the number we see, but least the real number is there and we can act accordingly.
If you want to know more about how to do implement measures for data that truly improve its value in the best way possible, then feel free to contact us.