I was observing one of our Account Managers reviewing records in our salesforce.com system, occasionally he would come across an account with missing information.
He naturally turns to the internet to find missing information such as telephone numbers, addresses, job titles or even an email ID.
The Account Manager would look for information on individual contacts as well, or people that have moved jobs or changed roles, inevitably all the information is publicly available online.
In the pre-internet days this wasn't possible, you would either call the company in question or flick through one of those rather large directories that you couldn't lift with one hand, most likely a ‘who’s who’ for a particular market.
The internet has become a rich source of contact information and over the last year we've been offering a service to do 2 things:
1. To create a database for a specific target market
2. To fill in missing information
We've created a video that describes this service in more detail…watch below:
For business data, web research is a real option, delivering good results and should be considered as one those services that you can call upon.