- Do they have all the companies I want?
- Do they have all the contacts I want?
- Do they have all the contact details I want?
- How up-to-date is this information?
In my experience, it’s rare to find a general data supplier that has all the information you require. For some niches, the data is available.
- You can reuse the data for future campaigns
- You gain user confidence
- Your gain senior management confidence
- You increase sales
- And so on.