Learn about the seven dimensions that describe any business data. Learn how to focus on what really matters and how to compare results.
The Science of De-Duplication
Learn how de-duplication really works. How to match different types of data using different techniques and how to speed up the process of de-duplication.
How to Measure Data Quality ROI
See the many ways you can measure data ROI and how simple data defects can affect the sales and marketing revenues of any business. Learn the calculations you need to know and the commercial metrics you must have to calculate data quality ROI.
How Your Data Degrades Day-by-Day
Today your sales and marketing data is worse than it was yesterday. Commercial data degrades daily and is always on the downward slope. Learn what these factors are and what you can do to fix them.
Create Business Hierarchies
Improve targeted account selling by knowing how all your organisations are linked together. This increases the opportunity of up- and cross-selling as you deliver a strategic approach to client penetration of large organisations. Link parent companies, subsidiaries, branches and other entities to create a true picture of your client.
Data Quality and Customer Life-Time Value
The biggest impact of poor data is best illustrated by calculating the customer life-time value for your clients. Once you calculate this figure, expenditures on resolving data quality issues will pale into insignificance.
The Secrets of Commercial Data - The Data Stack
Learn how commercial data can be segmented and their relative importance visualised. Learn how data quality is the foundation of all commercial metrics, hence it's impact is always huge.
Deliver Your Mail Globally - International Addressing
Deliver your direct marketing material, shipments and all correspondence with accuracy. Learn the complexities of international addresses and the issues you need to be aware of. The better the quality of your international addresses, the better your results, customer service experiences and reputation.